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Winter Images
22 international designs for snow bunnies and serious skiers.

From Davos to Stowe, these posters capture the joy of wintertime.

1. Winter in Davos. 1914.
By Burkhard Mangold (1873-1950)
34 7/8 x 49 1/2 in./88.7 x 125.6 cm
Est: $12,000-$15,000

A lively skating party, with several couples tracing intricate patterns on the ice, became a classic of Swiss poster art. It “is one of the finest Swiss posters. The light-hearted and colourful elegance of the skaters is unparalleled. The bold way in which the edge of the picture cuts the figures of the swiftly moving couples on the ice does in fact impart a turning movement to them” (Margadant, p. 54). And Weill calls it an “audacious and dynamic composition” (p. 122). Rare!

2. Palace Hotel / St. Moritz. 1920.
By Emil Cardinaux (1877-1936)
35 5/8 x 49 3/4 in./90.5 x 126.4 cm
Est: $10,000-$12,000

This is one of Cardinaux’s best and most evocative posters. It recalls childhood memories of snowy escapes and family photographs from vacations past. The main purpose of the poster—the promotion of St. Moritz as a winter sports hot spot—is left to the background. Instead, an elegantly bundled lady is the focus, her party deep in lazy chitchat while skaters glide by their chairs. Cardinaux doesn’t need to overstate the Alps’ ideal climate for wintry sports—instead, he allows us to luxuriate in a relaxing getaway.

3. Gstaad / Berner Oberland. 1937.
By Alex W. Diggelmann (1902-1987)
35 x 49 1/2 in./89 x 125.7 cm
Est: $3,000-$4,000

This is one of Cardinaux’s best and most evocative posters. It recalls childhood memories of snowy escapes and family photographs from vacations past. The main purpose of the poster—the promotion of St. Moritz as a winter sports hot spot—is left to the background. Instead, an elegantly bundled lady is the focus, her party deep in lazy chitchat while skaters glide by their chairs. Cardinaux doesn’t need to overstate the Alps’ ideal climate for wintry sports—instead, he allows us to luxuriate in a relaxing getaway.

8. Splitkein / National Ski Jumping. ca. 1940.
Anonymous
24 x 37 7/8 in./61 x 96 cm
Est: $1,000-$1,200

Demonstrating some serious flight, this casually dressed skier advertises the National Ski Jumping Championship just outside of Berlin, New Hampshire. First held in 1940, the event took place at the Nansen Ski Jump, which was the East Coast’s largest ski jump for almost fifty years, and has been heralded as the foremost jump in the country. Though closed in 1988, renewed interest has secured a historical marker for the jump, and efforts are underway to restore the site to its former glory.

9. Stanserhorn / Luzern. ca. 1930.
By Ernst Hodel (1881-1955)
27 1/8 x 39 in./68.8 x 99.2 cm
Est: $1,000-$1,200

Situated in Central Switzerland, Mount Stanserhorn—at 1,900 meters above sea-level (or 6,253 feet for the metrically challenged)—is perfectly situated to offer one of the most beautiful views of the Alps and its surrounding areas, encompassing 100 kilometers of alpine panorama including the Eiger, Moench, and Jungfrau peaks. In fact, on a clear day, you can see all the way to France’s Vosges Mountains, as well as Germany, where you will see the Feldberg and the Black Forest. The official observation platform, with its decorative pylon and information plaques, looks very much the same today as it did at the time of this poster’s production, though fences have been added around the perimeter for added safety. Hodel renders the scene with alpine placidity and panoramic sophistication, creating an impeccable invitation to bask in the splendor of mountainous grandeur.

15. New Hampshire. 1941.
By Lou Hechenberger
24 1/4 x 36 1/4 in./61.6 x 92 cm
Est: $1,400-$1,700

“New Hampshire was the setting for many ‘firsts’ in American skiing history—first modern downhill in 1927, first American slalom in 1928, first resort-based ski school in 1929” (Art/Skiing, p. 118). Meanwhile, Hechenberger’s beaming beauty is simply content to take advantage of the state’s mountainous joys.

16. Wengen-Männlichen. 1945.
By Martin Peikert (1901-1975)
25 1/4 x 39 7/8 in./64.2 x 101.3 cm
Est: $1,400-$1,700

If the winter sun doesn’t make you overheat, then this coquettish skier will definitely make you melt. Peikert’s flirtatious design invites us to holiday in the mountain village of Wengen, located in Bern. The Männlichen mountain, accessible by aerial cableway, is a popular destination for fantastic views and terrific slopes.

19. Schaffhauser Wolle. 1941.
By Willy Trapp (1905-1984)
35 1/2 x 50 3/8 in./90.2 x 128 cm
Est: $800-$1,000

Schaffhauser Wolle began producing wool in northern Switzerland in 1877—it was the first worsted spinning mill in the country. Until their dissolution in 1991, the company employed many top poster artists—including Herbert Leupin, Donald Brun, and Martin Peikert—to create show-stopping advertising materials. Here, Willy Trapp gives us a charming young skier toting an oversized skein of their luscious angora blend wool, perhaps so that his mother can knit him a new winter sweater.

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