This winter, we’re embracing the cold with picturesque vistas of alpine resorts and tremendous geographic heights. Whether you’re here for the skiing or the fireside relaxation, these designs will surely inspire admiration for wintry wonders.
26 1/8 x 38 3/4 in./66.5 x 98.5 cm
Produced in conjunction with its summertime twin, this poster proves Sun Valley is even more joyful in the winter, with powdery slopes and hot tubs continuing the all-round vacation-paradise theme for this “St. Moritz of the United States.”
24 1/8 x 33 in./61 x 84 cm
To promote HAPAG’s Northern journeys, Anton lures the viewer into a Norwegian getaway with panoramic grandeur and a dignified yet colorful trio of indigenous Sámi residents. Anton was a native of Hamburg who started working for a local agency there, but from 1921 on, had his own studio where he produced a large body of work for Hapag, the big transatlantic conglomerate. Later, he became an art instructor at the Bremen High School of Art.
35 7/8 x 50 1/4 in./91 x 127.7 cm
Baumberger provides us with a majestic view in triplicate: the Rhein River, just barely visible to the right, gives way to the massive Bodensee (or Lake Constance) in between Germany, Austria, and Switzerland. Above, the highest mountain in the Alpstein massif—the Säntis—appears behind the clouds. Baumberger also provides us with an aerial survey map complete with a network of roads and tourist landmarks. It’s a particularly lovely depiction of this tremendous region.
33 3/4 x 24 in./85.6 x 61 cm
Berann was an Austrian painter and cartographer who achieved acclaim with his panoramic maps that combined modern cartography with classical painting. Here, he presents us with an aerial view of Squaw Valley, California—one of the largest ski areas in the country, and the host of the 1960 Winter Olympics. If the sheer size of these mountains is not enough to impress you, Berann also provides a number of measurements for the various valleys, slopes, and peaks; the Granite Chief peak tops out at 9,050 feet.
25 1/4 x 40 3/8 in./64 x 102.5 cm
Cardinaux executed a number of posters for the Jungfrau Railroad, this being one of his finest efforts for them. It’s an excellent example of his work—note how he achieved the perfect icy blue shade for the side of the glacier and how the addition of the sightseers at top adds not only to the interest of the scene, but also emphasizes the mountain’s grandeur in relation to them. And as we’re selling Switzerland in all its glory for natives and visitors alike, the disproportionately large flag makes its own special graphic point. A native of Bern, Cardinaux went to Munich at the age of 21 to study law, but the bohemian atmosphere of the town got to him and he turned to art instead. He came under the influence of Franz van Stuck and Ferdinand Hodler, important symbolist painters, and started painting mountain landscapes in their style. But back in Bern, from about 1905 on, he turned to applied graphics as a means of livelihood and eventually become one of Switzerland’s most honored posterists. This is the smaller format.
35 3/8 x 50 1/2 in./90.5 x 128.3 cm
For the Simplon Railway, which spans the Alpine region shared by Italy and Switzerland, Cardinaux places us in view of the Château du Chillon on Lake Geneva. His use of color is masterful and refined—note the subtle shades of purple that sculpt the mountain’s ridges, and the icy blue of the lake turned cerulean in the castle’s shadow. The bright red electric train zooms past on one of the only local train routes kept open year-round despite the snow. This is the German text version of the poster.
25 1/4 x 39 5/8 in./64.2 x 100.6 cm
Located in the mountains of Northern Algeria, Chrea is one of the country’s premier skiing destinations, advertised here as being accessible via the country’s national railway.
30 1/2 x 46 5/8 in./80 x 118.5 cm
A dynamic image of a downhill skier announces the 1942 Winter Games in Villard de Lans, in the French Alps, for the Chantiers de la Jeunesse. This was a youth group formed by Maréchal Pétain in 1940, with a goal to train young people in manual labor and “traditional values” in Vichy France.
24 5/8 x 39 1/2 in./62.5 x 100.2 cm
A dynamic design of a skier in motion invites us to enjoy winter activities at Superbagnères, a resort to the south of the famous spa of Luchon, deep in the Pyrénées. Located some 3,000 feet higher than Luchon, it offers some of the best mountainscapes around, including a view of the highest point of the range, Pic de Néthou.
24 1/8 x 37 1/4 in./61.2 x 94.8 cm
Old Forge, New York is a quaint hamlet tucked away in the Adirondack region; as of 2010, their population was 756, and they regularly record the lowest winter temperatures in the state, as in their 1979 record low of -52 degrees Fahrenheit. All signs point to ideal ski conditions, as evidenced by Maurer’s athlete soaring high above the snowy peaks.
24 1/4 x 38 3/4 in./61.5 x 98.4 cm
A cross-hatching of skiers against a glacier-blue wintery landscape is so inviting that the promotional text in this poster almost seems superfluous. Of course we want to go to the French Alps for skiing this winter!
In-gallery viewing February 7-22 (daily 11am-6pm)