The poster and the travel industry were made for one another. Summer holidays, above all, became a perfect excuse for artists to use their brightest colors, and most fanciful ideas, to create an irresistible glow upon their destinations.
28 1/2 x 40 3/8 in./72.4 x 102.5 cm
One of the finest travel posters ever created, Lauro’s Art Deco masterpiece perfects a vision of Trouville’s boardwalk as the place to see and be seen in the 1920s. With the famed Casino in the background, every detail here is perfect: from the beauty mark on the foremost flapper’s cheek, to the exaggerated hat-doffing of the gentleman, to the whiplash of two college lads, one eminence grise, and a German shepherd; even to the au courant stylings of the women’s footwear. All things contribute to the chic, dynamic, head-turning ambience of France’s first resort town, a favorite of Monet, Flaubert, Proust and Duras – now thoroughly fashioned as a place for the Great Gatsby to make an appearance. The artist, Lauro, is also known for his Le Rire caricatures and film posters.
26 5/8 x 38 5/8 in./67.7 x 98.2 cm
A ‘triple-exposure’ of a single Art Deco darling demonstrates that Scheveningen, “The Hague-on-Sea,” offers a wealth of leisure activities – from bathing, and a plethora of other sports, to evening entertainment. It’s the same young woman, in bathing cap, sporting hat, and a strand of pearls. Behind her, stretching from beach to sea to sun-capped horizon, are icons of driving, fine dining, bathing, horse-riding… The border is created by a listing of all the hotels available. All together, design, plus typography, plus creative ingenuity makes this a world classic of travel posters.
30 1/2 x 42 5/8 in./77.5 x 108.3 cm
An understudy of Chéret, David Dellepiane returned from Paris to his childhood home of Marseilles, where he took fine advantage of the Provençal light to create dreamy Impressionist portraits of the Côte d’Azur. This, one of his most famous posters for the region, sees him emulating Renoir and Sisley – but on the far right, the lady with the parasol is rendered with a nod to British Modernism. Two other posters, for Antibes and Grasse, have nearly the same composition: just a slight difference in the trees, and in the artistic mode of presentation.
49 1/4 x 40 in./125 x 101.4 cm
Matania is one of the rare artists to have a total fluidity between the commercial and the artistic realms. The son of a Neapolitan artist, he was designing advertisements on his father’s drafting table at 9 years old. Invited to London for the coronation of Edward II in 1902, he illustrated every royal event up to the coronation of Queen Elizabeth – and exhibited regularly at the Royal Academy. A fine artist of the Great War, during the ’20s he turned to Roman and Biblical history. These obsessions clearly informed this magnificent travel poster for Southport, a Merseyside spa town. Every expression and interaction is meaningful within this panorama.
25 1/4 x 40 1/4 in./64.2 x 103 cm
Now that’s a bathing-suit. This fresh, windswept beach-blonde is a knockout introduction to Atlantic City right around the city’s heyday as the Boardwalk Empire in the ’30s. Nary a Pennsylvania Railroad in sight, but there’s no doubt this ad was a head-turner – and remains so today.