From the 1979 Loupot exhibtion at the Musée de l’Affiche in Paris to the recent survey “Loupot, Painter of Posters” at the Museum of Printing in Lyon, there has been new interest and appreciation of this artist’s work. Our collection spans all periods of this artist’s work – so you can see Loupot’s development from a sensitive commercial portraitist in Switzerland to a radical Parisian experimenter with forms, styles and techniques: culminating with Lion Noir, his late masterpiece.
For a project to promote leather goods, Loupot created this brilliant, large and imposing maquette. It’s the original project before the client’s final lettering, which would continue the thought “Rien ne remplace” (nothing replaces) with “le cuir” (leather) at far bottom. Previously exhibited at the Musée des Arts Décoratifs, Paris.
The name “Art Deco” came from this 1925 Paris exhibition, in which the very best examples of the new aesthetic were showcased, and the concept of applied, functional modernity became a definitive style. Loupot had the honor of heralding Art Deco’s arrival with this promotion. This is the rare larger format of the poster.
Stop-Fire made fire extinguishers, adaptable especially for automobiles. To show its power and effectiveness, Loupot transforms it into a simpler and more familiar object – a candle snuffer: a more powerful and minimalist treatment than the earlier 1925 version for the same company.
Brilliant, formidable, riveting and bold – Loupot’s indelible emblem for Lion Noir Shoe Polish is one of the clear masterpieces of post-war graphic art. It’s exceptionally rare; this is the first one we’ve encountered “in the wild” in 70 auctions.