Charles Loupot (1892-1962)
5 ethereal, fantastic, and incredibly rare designs.

Charles Loupot finished art school in Lyon in 1913 at a time when the first wave of French poster art had long ended. After becoming wounded in World War I, Loupot recuperated at his family’s home and dedicated himself to art. He produced a number of designs for department stores and newspapers, assimilating Swiss and German poster art styles into his own elegant and astute aesthetic. He was soon in high demand, leading him to work with Devambez in Paris and create advertisements for L’Oréal, Étienne Nicolas, and Voisin Automobiles; he also joined forces with Cassandre and publisher Danel to form the Alliance graphique. His is now highly regarded as one of the most influential Art Deco posterists.

344. Parfums Naturels / Butterflies. 1916.
43 x 59 in./109 x 149.7 cm
Est: $3,000-$4,000

After becoming wounded in World War I, Loupot recuperated at his family’s home in Lausanne. He began working with Zoellner, a local printer and agent for that city’s Innovation department store—and in 1916, he created his first commissioned posters. These two posters for Parfums Naturels (see following lot) are probably his first forays in this field, and we know of no other copies. Here, we can see the first inklings of his characteristic style and his early artistic capabilities. Rare!! Provenance: Private Swiss collection.

345. Parfums Naturels / Parrot. 1916.
43 1/8 x 59 1/2 in./109.6 x 151 cm
Est: $3,000-$4,000

In another design for Parfums Naturel (see previous lot), Loupot creates a mysterious—and quite seductive—still life without text. We may never know what a parrot and a fern have to do with this particular natural aroma, but it certainly stands out against the typical perfume promotion—and attests to the artist’s early creative vision. This is probably one of the first ever posters he created, and rare!! Provenance: Private Swiss collection.

346. Nicolas. 1933.
50 3/8 x 79 1/2 in./131 x 202 cm
Est: $50,000-$60,000

Dransy created the original incarnation of Nectar, the wine delivery man for the Nicolas firm, in 1922 (see PAI-XLVII, 233). When Loupot was asked to continue the tradition of this iconic, well-established advertising image in 1927, he opted for a more modern Art Deco twist. He first gave Nectar a formal attire (see Loupot/Zagrodzki, #70), but in this version, he goes back to the more proletariat vision of the delivery man—all the while paying homage to Nectar’s original creator (“d’après Dransy”). This is the only known copy of this poster.

347. Au Louvre. 1923.
36 1/4 x 50 in./92 x 127 cm
Est: $10,000-$12,000

Loupot created an absolutely ethereal design to promote the Grands Magasins du Louvre’s annual white sale—and here, without letters, it’s even more divine. At the exposition annuelle de blanc, bed linens and towels are usually deeply discounted, but instead of depicting those items, Loupot employs Pierrot and Colombine swathed in white pillowy coats that fade into the background. This image was also used for the cover of the sale catalog.

348. Café : Maquette.
47 x 62 1/2 in./119.2 x 158.7 cm
Est: $8,000-$10,000

This maquette appears to have never been developed into a poster—but it provides a great look into the artist’s process and creative planning. His chic coffee drinker combines the colors and aesthetics of his graphic Café Precia (see PAI-LXII, 462) with the fashion-forward attitude of his designs for Fourrures Canton. This is a signed maquette, with provenance from the artist’s studio.

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